The Lotus Marketing team is pumping up the volumn! Join the world wide launch of the Lotus Knows IdeaJam, make your voice heard and REGISTER NOW !!
The Lotus Knows campaign is an 18 month program focused, worldwide, in print media, banner ads and social media to bring awareness to the market place. Check out the Twitter search -#LOTUSKNOWS – it is lots of fun and value!
We want to hear what you know about Lotus. We value your ideas and input in helping us shape our marketing strategy. This jam’s core objective is hear about the great ideas that our Lotus community has about generating awareness of our brand in this highly competitive industry. Please feel free to be open, share your ideas, vote, comment and invite others to participate. Happy Jamming!
The Jam is divided into four core themes:
1. “Lotus knows working smarter depends on great technology…” – Cool features of Lotus technology that you cannot live without, or that people do not know about
2. “Lotus knows marketing is key to technology adoption…” – Ideas on how you would build awareness and evangelism in our market
3. “Lotus knows technology is only great with client success…” Customer success stories (roll out strategy, communications, education, etc.)
4. “Lotus knows the world is getting smaller, flatter and smarter…” Ideas about how end-users have benefitted from Lotus offerings around the world
The Lotus Knows IdeaJam will open on Wednesday, August 19th, 2009 at 8:00AM US EST. You will be able to login starting on the 19th.